DIGITAL ENTREPRENUER
This 10-month hands-on training program in Digital Marketing and Entrepreneurship equips participants with the skills to create effective digital marketing plans and business strategies. It focuses on helping individuals develop and expand businesses by combining practical knowledge with real-world applications.
Ideal for students or young adults, the program caters to those aspiring to launch their enterprises or work in dynamic digital businesses and corporations. With a strong emphasis on innovation and execution, it prepares participants to thrive in the fast-paced world of digital entrepreneurship and marketing.
GOALS AND OBJECTIVES
Goal
To empower students to effectively develop and execute digital marketing and entrepreneurship strategies through comprehensive training.
Objectives
The objectives of this program focus on equipping individuals with a comprehensive understanding of digital transformation, emphasizing how the internet has revolutionized brand-consumer interactions and enabling the development of impactful business plans. Participants will master essential concepts, business models, and resource management techniques to establish and grow successful ventures. Additionally, the program aims to build strategic knowledge in crafting business strategies and digital marketing plans tailored to diverse scenarios and business needs, fostering adaptability and innovation in the dynamic business landscape.
TRAINING MODULE – DIGITAL ENTREPRENEURSHIP
- What is an Entrepreneur?
- Entrepreneurship as a career
- Intro to management and strategy
- Intro to marketing
- Innovation and entrepreneurship
- Benefits of being an Entrepreneur
- Choosing your mission
- Conducting a needs analysis
- Gathering information
- Identifying your target markets
- Building and testing your business idea
- Leadership and empowerment
- Negotiating skills
- Networking skills
- Collaborating skills (team working, communicating, establishing partnerships)
- Learn from Other Entrepreneurs
- Consumer behaviour
- Market research
- Selling Your Services
- Customer Service
- Marketing tools
- Marketing techniques
- Community outreach
- Digital business models and applications
- Online sales
- Social media and collaborative tools: deployment and analytics
DURATION OF STUDY
This program spans 10 months, offering a comprehensive, hands-on learning experience in digital marketing and entrepreneurship. Participants will be guided through theoretical and practical modules designed to build expertise and confidence in business planning, strategy development, and execution.
ACCREDITATION
Accreditation provides an independent, third-party evaluation of a program or body, ensuring adherence to recognized standards and demonstrating competence and impartiality in delivering specific assessments. The International Council for Small and Medium Enterprises (ICSM) accredits this program, validating its quality and relevance. This accreditation covers various entrepreneurial domains, including small businesses, scalable startups, large corporations, and social entrepreneurship, ensuring participants gain industry-recognized qualifications.